Despite being a decidedly small company, chloma has exerted a notable amount of following in the online art sphere since its foundation back in 2011. There isn't much of a secret behind this, as chloma's garments look like they came straight out of sci-fi anime, and in a sense, that's exactly it. Suzuki-san and Sakuma-san have taken influence from a number of visual works from the 80's, the 90's and the 00's, and they wear it on the sleeve of their handmade products.
These clothes could be the physical manifestation of what anybody would have thought the humans of the future were going to wear back in 1999 or around then; the now widely recognized Y2K aesthetic, that couldn't never really leave a trace in street wear as much as in advertisement, sneaker design and tech gadgets before being squashed by the post-9/11 fashion, is back in its full expression with chloma, and has recently been enjoying a revival thanks in part to it. But to reduce this company to some sort of glorified nostalgia cosplay factory would be a severe mistake.
The appeal of chloma lies in the immediacy of its designs. The mechanical cocoon-like coats, the silhouette-concealing anorak and the cat-eared hats, they all give an immediate sensation of "protection". They're outer layers that defend and conceal those who wear them from the dangers of living in an urban environment. Looking like a high-tech cross between Middle Age cuirasses, polar immersion suits and traditional Japanese clothing, they heighten the presence and figure of the wearer, transforming them into immediately recognizable icons just like those garments do. The word "high-tech" isn't just an euphemism: these clothes feature the latest in man-made fibers and some of the highest quality natural textiles, sporting appealing details such as reflective strips or pockets made specifically to hold the latest gadgets. They are functional, comfortable pieces that are ostensibly made for a younger generation that doesn't see the limit between the real world and the virtual plane, but instead moves freely between the two. They're augmented clothing for an augmented reality.
The craft of Suzuki-san and Sakuma-san expands freely in various planes of visual art, as characters wearing unmistakably inspired-by-chloma clothing pop up in internationally renown video game series, and the brand itself has recently started a collaboration with VR social network project "VRoid" by Pixiv to allow virtual reality users to have their avatars wear digital versions of chloma clothing.